PEOPLE MANAGEMENT
Gone are the days when Businesses valued “People/ Human Resource” as an Asset only.
Business Development
Brugu’s Business Development consulting address the issues in managing Sales and Marketing, the two key areas that drive the Business Growth.
Brugu Marketing Insight:
Model Marketing activities plays an important role in Communicating the Value of Products/Services to Customer and in Attracting and Retaining the Customer. It adds immense value indirectly to Revenue Generation. Most Organization considers Marketing as Independent Function, resulting in less number of customer acquisition and decrease in sales. Thus, devaluing its own Product/Services unknowingly. Marketing activities when planned and executed rightly in collaboration with Sales, Product Development and Customer Service Functions, results in increased Sales and growth in Market Share. It also helps build Brand awareness and improves relationship with customers.“Brugu Marketing Insight Model” focus on 5 Critical Elements which helps Client to reach targeted Revenue and Market Share.
"Brugu Marketing Insight Model"
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Brugu’s Five Stage Approach
Defining the Targeted Market:
We help Client clearly define which segment are most likely to purchase the Products / Services offerings? What are the characteristic of these defined segment? Etc.
Analyzing Buyer Needs and Their Behaviour:
We Identify the needs, wants and Interest of the Targeted Market. Whether or not the needs/wants of Targeted market are already been addressed. Is the targeted market satisfied with their Choice? What are keys things that targeted market looks while making a purchase? How do targeted market make a purchase? Etc…
Communicating the Value:
We work on building top 5 Values, the Product /Services would connect with the targeted market. Selection of the Communication Channel and deciding on the marketing communication mix that is more appropriate to the Client’s offering.
Market Gap:
Identify Market Gap relative to Client’s Existing Products/Services by conducting both Existing and Prospective Customer Survey. Evaluate the survey result and build Solutions to close the Identified Gap.
Defining Performance Metric:
We define Performance metrics to measure the outcome of the strategies implemented at each level.
WHY BRUGU?
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We focus on attaining the desired result defined by our Client.
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We build STRATEGEIS that help our Client achieve long-term growth.
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We help our Client execute the strategic plan by making better use of existing resources or with minimal investment.